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The bakery industry is very much consumer lead with a constant requirement for new varieties of product, bakeries compete to gain shelf space and customer brand loyalty. Being in synchronisation with the trends and fashions for new product can gain market share and increase profit margins.

The bakery industry is very much consumer lead with a constant requirement for new varieties of product, bakeries compete to gain shelf space and customer brand loyalty. Being in synchronisation with the trends and fashions for new product can gain market share and increase profit margins.

Demands at the bakery production level need to reflect changing consumer requirements. Bakery equipment and processes need to be flexible enough to cope with a variety of modes of operation that match a continually changing marketplace, whilst balancing variables such as cost of raw ingredients, energy, minimising waste and conforming to the appropriate regulatory requirements.

Mitsubishi Electric is able to provide a wide variety of automation solutions to meet the varying demands from a modern bakery business. All encompassing product solutions are backed up by service, support, and most importantly industry knowhow to provide bakeries with the resource needed to produce consistently high quality products on time every time.